The independent music industry, as we know it, is coming to an end. With the migration of its audience to the internet, and more talent than ever to choose from, it is becoming a market with astonishing value.
Our company plans to change the way independent music is viewed, heard and promoted, and we plan on doing this by using the internet to its full extent.
Through various media (video, audio, print) and partnerships with other industry leaders, Rixxor intends to saturate the independent music market, focusing first on Southern Ontario, then developing markets throughout the rest of Canada, North America and then, ultiamtely, the world.
World domination is not our goal, however, increasing the world's awareness and support of independent music IS, and in order to accomplish this, Rixxor needs to build its fan and support base on a steady basis.
Supporters will be encouraged to distribute promotional material in their communities to draw the attention of the local bands, who in turn promote Rixxor by promoting their own article and/or review. Word of mouth will always be the most prominent and influential form of advertisement available to a business like ours.
In time, Rixxor will become a household name for independent music. As we've said before:
Major labels are a thing of the past. Their controlling and image-focused approach has caused great music to be lost somewhere along the way. Indie artists are forming a strong front all over the world and RIXXOR is determined to lead a musical revolution that puts independents at the forefront, and demands that everyone take notice!
It's the place to find something new, to read about old favourites, to promote yourself ... and all without a major label executing creative control and telling you how you have to do it!